Are You A Plus Or Minus?

There are some people that walk into a room and the energy shifts immediately--everybody feels it. It's positive, uplifting and invigorating. People gravitate toward them and want to associate. Conversely, there are many among us that have the opposite impact. Negative. off-putting. Draining. People move away at first chance or just avoid them all together.

Its like a sixth sense we have in that we can immediately feel energy being added or subtracted as we interact with others. The funny thing is, you can look at someone's online profile, say a LinkedIn page, and the same arithmetic becomes evident--plus or minus. Based on the construction of the profile, the reader will jump to a biased conclusion by making a snap judgment--the vibe is either good or bad. If the conclusion (read: snap judgment) is negative, that profile gets little or no attention--the reader simply moves on! Look at it this way: If you're in a book store, you probably wouldn't pick up a book with a crappy looking cover. And if by chance you read the summary and the wording was disjunct and incomplete, you would undoubtedly put the book down and move on to the next. You certainly wouldn't invest the time and energy to read that particular book. Its fundamental to selling any product--Advertising 101, right?

Nowadays we live in an environment enhanced by technology and one of the many benefits is the potential reach and visibility we each have in terms of expanding our sphere-of-influence. We are no longer relegated to the limitations of person-to-person interactions in that we have the distinct advantage of online influence through multiple utilities and social media platforms. Technology that allows each of us to to be visible to anyone, anywhere, around-the-clock. Whether its a social profile on a site like Facebook or your professional resume on a networking and employment site like LinkedIn, you are visible 24/7.

Make no mistake, opportunity givers and takers are looking at and for you online--more than you might think or want to believe. As a matter of fact, we all have an expanding virtual online presence and its imperative that we are the most dressed up version of ourselves. Having a high quality, well-constructed virtual representation of you can be fortuitous, self serving and just plain smart--no matter your circumstances. The internet is a powerful megaphone and your online profile is like a business card, a resume, a CV, a publicist and your agent, all rolled into one.

Do the math... be a PLUS.

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