Article Writing Techniques - 4 Ways to Win the Hearts of Your Readers

Just like you, I'd like picturing my target audience in mind when they're reading my articles. I want to see some smile on their faces and I want them to have quite few wow moments. I know that by impressing these people and by giving them what they want, I am doing myself a favor. How? Well, if these people are impressed with the way your articles were written and with the kind of information that they're getting from you, they'll most likely to give you what you want - they'll respond to your call to action almost instantly. They'll sign up to your newsletters, they'll visit your website day after day after day, they'll join your seminars, and soon enough, they'll consider doing business with you. That's exactly what you'd like to happen, right? So, learn how to win the hearts of your readers. Here's how you can do that: 

1. Get their pulse. First thing to do is to know exactly what they want. Don't do the guessing game when choosing the best topics for your articles. To ensure that you'll be able to give your target audience what they really want, I suggest that you conduct surveys to get their pulse. It's also a good idea to visit the forums and blogs where they usually talk. List down their favorite topics or those issues that they talk about very often. Choose those that are related to your ebusiness and write about them.
2. Help them find your articles online. Don't give your readers a hard time in finding your articles in the online arena. You can make this happen by securing better ranking for your articles. Optimize each copy that you publish using very effective SEO article writing techniques. These include the use of keywords, proper placement of these keywords, and using latent semantic indexing technique.
3. Educate them. The main reason why your target audience would read your articles is because they would like to be informed. So, you better make sure that your share some information that these people will find useful and worth their while. I suggest that you gather all their questions and provide the best answers. Or, you can talk about their pressing issues and help these people find the best solutions. It will also work if you share some tips and techniques on how they can accomplish certain things the easier, cheaper, or faster way.
4. Make them smile. Make your articles more memorable by simply making them entertaining to read. Use friendly, conversational tone all the way. Be smart, witty, and spontaneous. Whenever applicable, tell your readers some of your personal stories and experiences that are related to your chosen topic. Then, make use of your good sense of humor. If you can make your readers smile, I am sure they will not soon forget about you.         

 by Sean_Mize